OVERVIEW
About GrannyZa
Granny Za blends wellness, community, and technology into a seamless cannabis experience, and we modernized the digital engine behind it. We built the integrated e-commerce, marketing, and backend ecosystem that powers intuitive ordering, personalized guidance, and reliable fulfillment. By aligning tech with their wellness mission, we helped create a retail experience that truly brings people together.
End-to-end digital infrastructure built for modern cannabis retail — including a custom e-commerce platform, automated marketing funnels, a unified ERP for inventory and fulfillment, integrated payment processing, and a connected tech stack that powers personalization, compliance, and operational efficiency across every customer touchpoint.
The Challenge
Granny Za needed a modern, reliable digital foundation to support its growing wellness-focused dispensary model. Their systems for online sales, inventory, marketing, and fulfillment were fragmented, making it difficult to scale, maintain compliance, and deliver a seamless customer experience. They required a unified tech ecosystem that could handle e-commerce, ERP, payments, and personalized engagement all in one place.
Our Solution
Topaz Group built an end-to-end digital infrastructure that connects every part of Granny Za’s operations. We developed a custom e-commerce platform, integrated compliant payment processing, and implemented a centralized ERP for inventory and fulfillment. We also built automated marketing funnels and a cohesive tech stack that powers personalization and efficient customer journeys. The result is a scalable, streamlined system that supports their mission of bringing people together through wellness.
HIGHLIGHTS
Topaz's Work
E-Commerce & Payment Stack
Granny Za operates on a custom-built digital storefront designed for seamless shopping experiences. The platform integrates secure payment processing, automated order flow, and user-friendly navigation, ensuring customers can browse, purchase, and checkout with confidence. This system supports scalability, reduces manual errors, and allows the business to efficiently manage high-volume transactions while delivering a reliable, frictionless customer experience.
ERP Integration
The brand’s operations are unified through a centralized ERP system, connecting inventory management, fulfillment, and real-time operational analytics. This integration provides complete visibility into stock levels, order statuses, and supply chain processes, enabling proactive decision-making and minimizing bottlenecks. By streamlining these core business functions, Granny Za can operate with efficiency, accuracy, and agility, even as demand grows.
Marketing Funnel Buildout
A comprehensive marketing ecosystem has been built to attract, convert, and retain customers. High-conversion funnels are supported by an integrated tech stack that links email campaigns, social media, and paid advertising to the online storefront. This infrastructure enables personalized messaging, automated follow-ups, and customer journey tracking, driving traffic, boosting retention, and increasing repeat sales. The result is a data-driven approach to growth that maximizes engagement and lifetime value.
Topaz Group has a unique track record of first class execution and risk management processes and has unique combination of technology and creative development expertise. Topaz also has deep experience protecting and supporting brand statements and values and fitting narrative and design development into existing franchise parameters.